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Project Highlight: Contextual Billboards With APIs

Billboards, or out of home (OOH) advertising, generate more than $7.3 billion in ad revenue a year.  What if developers could use APIs to make them a lot more relevant? Today, we’re highlighting Karunanidhi Devanidhi and Ganeshbabu Thavasimuthu for their HackTX project around contextual billboards. To better visualize their project, imagine this scenario: You’re walking by a billboard in …

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